beComing
Product Line
beComing is an exclusive AVON line now only available through Beauty Advisors. This product line, previously sold through JC Penney's department store, inlcudes three product categories.
- beComing Luminous skin care
- beComing Radiant color cosmetics
- beComing Fragrance
Target Customer
- Women currently purchasing skin care, cosmetics and fragrance at department stores.
- Women currently purchasing these items from other part plan brands such as Mary Kay and BeautiControl.
- Women purchasing other items from AVON but have not purchased skin care, cosmetics or fragrance-our "non-beauty" customers.